VOD News – 1-27-2017

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Friday, January 27, 2017

VideoNuze Podcast #355: Millennials Go Cordless, Netflix Reality TV, YouTube Targeting and FCC’s Overhaul

Posted by Will Richmond

I’m pleased to present the 355th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we discuss four topics that caught our attention and we wrote about: research from GFK MRI that 30% of U.S. millennials are now “cordless” (here), Netflix’s move into reality TV programming (here); Google enabling YouTube ad targeting based on users’ searches (here) and the new chairman of the FCC, Ajit Pai (here). We dig into all of these topics and discuss their implications.

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Category: Advertising, Millennials, Podcasts, Regulation, SVOD
Topic: FCC, GfK, Netflix, Podcast, YouTube

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New Extreme Reach e-Book Urges Centralized Approach to Video Ad Fulfillment

Posted by Will Richmond

Extreme Reach has released a new e-Book, “Video Ad Streaming: A Simple Change that Will Set a New Industry Standard,” highlighting the inefficiencies of current cross-screen video ad fulfillment and urging a modern approach with ad creative centrally managed and accessible.  

The e-Book identifies the core problem of siloed TV and video workflows, which result in TV ads that are widely used online to be duplicated and re-formatted repeatedly. All of this causes major delays in getting the right ad to the right place at the right time.

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Category: Advertising, Technology
Topic: Extreme Reach

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Exclusive News Roundup

Google Touts YouTube Ad Growth, Vows Continued Investment In Originals In Earnings Call Tubefilter

Study: 74% of U.S. Broadband Homes Have an Internet-Connected TV Multichannel News

Apple's 'single sign-on' feature now works with HBO Go Engadget

Netflix, Inc. Will Launch 1,000 Hours of Original Content in 2017 Fox Business

Facebook wants you to watch longer videos, so it’s going to show you longer videos Recode

Comcast defies cord-cutting trend LA Times

Twitter’s New Explore Tab Is All About Live Video Variety

Rogers Tightens Technology Ties to Comcast Multichannel News

The plot to kill net neutrality Axios

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