Once Echelon Studios signs a film for distribution, a true and proven track record helps propel your film before the eyes of buyers around the world.
Pre-Market Marketing and Promotional Tasks:
One Sheet: Obtain all slides, artwork, still photos, etc., from the producer or from a photo shoot and prepare a creative one sheet/poster based on all available materials.
Press Packet: Prepare a folder with one sheet, photos, reviews, press notices and schedule of screenings.
Trailer: Create a powerful trailer with sound effects, music and voice-overs.
Sales: E-mail/or mail a CD of our catalogue of films to our data bank of buyers (currently over 60,000 individuals/companies), advising them of the availability of titles and schedule meetings in our suite at the film/TV markets. Prepare producer pre-sale packages for upcoming film projects.
At The Markets:
Contact buyers, promote and sign deal memos!
NATPE, BERLIN FILM FESTIVAL, FILMART, MIPTV, CANNES FILM FESTIVAL, LA SCREENINGS, THE CABLE SHOW (Boston), Hungary's DISCOP, MIPCOM, AFM and Singapore's ATF FILM FORUM, as well as 30 other trade shows & film festivals.Place advertising in the trades (InMag, The Hollywood Reporter, Variety, Screen International, Moving Pictures and The Business of Film as well as a variety of select internet film magazines).
Prominently display large posters and "One Sheets" for each film. At Cannes, Echelon Studios rented 3 spot vision video billboards to run trailers of its films and threw a party in the buyer's lounge, as well as on a yacht.
Schedule screenings of Echelon Studio's films for buyers. With our 20 year history in production and international distribution, Echelon Studios has access to the most prestigious locations, the "impossible to get" hotel suites, for meetings with buyers, investors and producers.
After a major market, timely follow-up is the focus of Echelon Studios telephone, fax and e-mail; contact buyers/producers/investors who were seen and those who were not; and send producer packages, scripts and DVD's of its films.All contracts are executed in a timely manner for all deal memos signed during the markets.
Echelon Studios has created a marketing prototype that it employs to successfully promote its film library and new acquisitions. With over 600 first run titles currently in its library, as well as the yearly addition of another 60 films and a Library of over 10,000 movies. Marketing is pivotal to the individual success of each of Echelon Studios’ new acquisitions.
Working closely with the Vice-President of Acquisitions, Echelon Studios' Public Relations Department carefully reviews each of Echelon Studios' newest acquisitions in order to craft a marketing strategy that best fits the needs of each film.
The Director of Press Relations meets with the producer of the recently acquired film to discuss and create a marketing strategy. In order to best facilitate a strong marketing plan, the producer should attend this meeting with any already created press materials, biographies of cast members and the filmmakers, stills and other relevant information.
Targeting the Audience:
The Public Relations Department carefully considers the genre of the film, any notable actors starring in the film and the audience the film targets. The Director of Press Relations creates a strategy based on those factors and the hook that will best interest buyers, media and consumers.
Create Press Materials:
The Director of Press Relations creates both a print and an electronic press packet specifically tailored to the audience of the film. The press packet generally consists of a one-sheet, synopsis, cast biographies, stills and any print media the film has already generated prior to signing with Echelon Studios. In addition the press kit will contain media clips, the trailer and any extras. Echelon Studios supplies the sales team with these press materials to send to buyers and the Public Relations Department sends these press packets to media outlets.
Generate Media & Interest:
Echelon Studios utilizes all avenues of promotion to market its films and cultivate relationships with relevant media sources.
Contact relevant magazines, Internet sites, and radio/television media outlets to promote the film. This includes supplying media outlets with articles about the film, interviews with filmmakers, and the press packet.
Schedule media: Radio, Television, Magazine, Trade Journals, Newspapers & Internet Sites.
Send screeners of the film to magazines, Internet sites and other media outlets for review.
Create a blog for the film and upload the trailer of the film onto Echelon Studios' Facebook and MySpace and blogger accounts. Blog fan sites and other relevant websites.
Film Markets & Film Festivals:
Echelon Studios attends all the major film and television markets, including NATPE, the Berlin Film Festival, Hong Kong Filmart, MIPTV, Cannes Film Festival, LA Screenings, DISCOP and MIPCOM, as well around 30 other trade shows and film festivals. Our experienced sales team represents our titles at these markets as well conducting individual meetings with buyers. Our Public Relations Department creates the press materials for these film markets. Additionally, although Echelon Studios does not submit its films to film festivals, we highly encourage filmmakers to do so. If a film is selected for a festival, Echelon Studios will create press materials, as well as send industry press releases.
The Public Relations Department works in tandem with the Sales Department to successfully market our films both domestically and internationally. Greater exposure will generate increased sales for Echelon Studios' films. In order to reach the largest amount of buyers, Echelon Studios creates an E-flyer for each film, which is emailed to our list of more than 60,000 domestic and international buyers.
About The Author
Stephanie Smith is is a graduate of NYU with a BA in Film Production and is currently getting her MA in Film Studies from UCLA. She loves watching independent films and attending film festivals and also listening to her favorite tunes.
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