I'm pleased to present the 331st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Broadcast TV networks are taking different approaches to online video and this week saw updated online initiatives from Fox and ABC with the former announcing live-streaming of its primetime lineup in all 210 U.S. markets and the latter launching updates to its online service including classic shows, original digital series and more.
Meanwhile NBC is gearing up for the Olympics in 3 weeks, which promises to be the most ambitious online sports event to date. And CBS is continuing to aggressively pursue its own independent path online, even as recent rumors have the network participating in YouTube’s forthcoming online subscription service.
In this week’s discussion Colin and I review the Fox and ABC moves, comparing and contrasting them as well as NBC’s and CBS’s approaches.
Listen now to learn more!
Click here to listen to the podcast (23 minutes, 11 seconds)
The TV industry is in a race to data enable its ad inventory to keep pace with online video and digital alternatives like Facebook and Google that offer finely-grained audience data at massive scale. Earlier this week TiVo Research and Cadent announced a new joint solution that is another good example of how the industry is creatively pursuing data enablement to build more targeting value across its inventory.