VOD News 7/11/2016


To view this message in your browser, Click here

Akamai - leaderboard - 6-13-16



Follow us at


Daily Email
Monday, July 11, 2016

Optimizing Video Ad Targeting Through Data and Insights [AD SUMMIT VIDEO]

Posted by Will Richmond

One of the big benefits of online video advertising is vastly improved audience targeting beyond typical demographics found in traditional TV.  TV networks are responding by investing significantly in data and audience segmentation to stay competitive.

What they’re prioritizing, how they’re overcoming key challenges and how these efforts synch with online video and other digital initiatives were all in focus at our recent Video Ad Summit session, “Optimizing Video Ad Targeting Through Data and Insights.”

The panel featured Gabe Bevilacqua (VP, Product Management, Viacom Vantage), Denise Colella (SVP, Advanced Advertising Products & Strategy, NBCU), David Ernst (VP, Audience Measurement & Innovation, Discovery Communications), Mark Gall (Chief Revenue Officer, Alphonso), Vikram Somaya (SVP, Global Data Officer, ESPN) with Mike Chapman (Managing Partner, Accenture Strategy) moderating.

For anyone seeking a better understanding of how TV networks are moving beyond purely demographic-based targeting, the session offers a ton of insights.

Watch the video below (33 minutes, 23 seconds).

Watch now!

Topic: Accenture, Alphonso, Discovery, ESPN, NBCU, Viacom, VideoNuze 2016 Online Video Advertising Summit

Clearleap, an IBM Company - half banner - 7-6-16


Go to VideoNuze

Exclusive News Roundup



As Online Video Surges, Publishers Turn to Automation NY Times

Twitter to live stream the conventions through a deal with CBSN CNN Money

Verizon Names Former YouTube Exec Ivana Kirkbride Chief Content Officer For Go90 Tubefilter

ABC News' head of live video talks wrangling six livestreams, tech issues Digiday

Analyst: TV Upfront Is Healthy, But Effects Could Be Short-Term Mediapost

YouTube’s online TV service could launch over the next year with ABC, CBS, and ESPN included 9To5Google

See All »

Clearleap, an IBM Company - medium rectangle - 7-6-16

Thank you to our Sponsors




Clearleap, an IBM Company

Learn How To Sponsor VideoNuze

Engage Will Richmond as a Speaker

Recent Analysis



VideoNuze Podcast #330: Comcast-Netflix is a Big Win; Video is a Hit for Amazon Prime Members

NeuLion is Powering UFC 200’s 4K Streams to Sony TVs Tomorrow Night

Three-quarters of Amazon Prime Members Are Watching Video Too

Viewers Are the Real Winners in Comcast-Netflix Integration

See All »