VOD News 10/17/2016

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Monday, October 17, 2016

Turner Chairman and CEO John Martin Touts Flexibility, Data, Audience-Based Selling, and Mobile

Posted by Will Richmond

In an interview this morning at the Paley Center, Turner Chairman and CEO John Martin hit on several key themes he believes will be critical to the company’s future success. Specifically, Martin cited business flexibility, the power of data, the shift to audience-based ad sales and mobile. Following are some of the details of the interview, which was conducted by the Guardian’s Matthew Garrahan.

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Category: Advertising, Cable Networks
Topic: Turner

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PERSPECTIVE  What's this?

Here’s Why It’s Only the Beginning of the AI Revolution for Digital Video Advertising

Posted by:

Tomer Sade
Founder and CEO, Wise Data Media

It’s no secret that Google, Facebook, Amazon, IBM and Microsoft have begun using AI for commercial purposes, and now, numerous marketing and advertising agencies have begun to follow suit. Indeed, AI has begun to permeate the marketing and advertising industry because of its capacity to process, analyze and optimize big data in ways heretofore impossible.

As a result, we are seeing a revolution in digital advertising, including in the video sector, and in particular, programmatic advertising; and it’s a revolution that’s only just begun.  In fact, industry experts believe that what we see today is just the tip of the iceberg of what we will see four years from now when AI will have an even more profound impact on marketing and advertising.

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Category: Advertising

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